welcome to softmatrix
We believe in the process of listening and learning that builds lasting relationships, the process of discovering the challenges and opportunities that exist within your brand, the process of finding the optimal solution and progressing with reason, intention and integrity. That’s why from discovery through development and production through implementation, our services are aligned to ensure that everything we create is crafted with care and attention to detail.
Who we work with?
Production houses
From basic motion graphics to complex animations, production houses are the clients we work most for.
Planning and supervising on-set vfx shots.
Color grading and integrating everything we do with live footage.
Brands Directly
Working with a brand directly is a true win-win experience.
Giving us the freedom to grow our roots with the brand and truly understand their vision.
We provide full services all the way from an idea to a finished marketing campaign.
Marketing Agencies
We have cooperated with most of the advertising agencies in Pakistan.
Which is why we are one of the leading vfx company in Pakistan.
What can we do?
Pre-Visualizing
- Scene Development
- Storyboard
- Animatic
- Layout
3D Animation
- Modeling
- Texturing
- Rigging
- Integration with live footage
- Compositing and Editing
- Lighting and Rendering
Motion Graphics
- High Quality Pack-shots
- Product Animations
- Explainer Video
Visual Effects
- Game Cinematics
- Realistic Small Scale Food Tabeltop Simulations
- Smoke Simulations
- Fire Simulations
Our Founders
Haider Sheikh
Founder and C.E.O
Haider began fiddling around with videos and pictures when he was 15. After years of home recording short clips, he discovered that creating cinematic visual effects was his forte. After years of expertise and passion put into his art, Haider is not only a great CG artist, but also a Visual Effects director.
Usama Sarwar
Co-Founder and Creative Director
Usama was the strange kid in class who’d be too focused on work because he had a knack of finding out how to bring information to live. A creator at heart, Usama grew by playing with different tools. Usama builds distinctive brand identitis, is a digital maestro and creates dynamic motion graphics. His expertise in design and VFX have been carved through his diverse experience.
